As part of a marketing ploy to prepare for the upcoming Star Wars: The Force Awakens, Disney arranged 500 stormtroopers figurines along the steps of the Great Wall of China, all impressively aligned with each other in rows of nine. China has only recently been introduced to the Star Wars films in June this year, when all six of the previous films were shown on China’s big screens for the first time.
China has been the world’s second biggest box office for years now until February of this year when for the very first time, it surpassed the U.S. taking in $650 million that month, ten million dollars more than the U.S. in comparison (the U.S. took in $640 million that same month). China continues to grow its revenue, reaching 30 billion yuan (US $4.7 billion) last month in September, which sees a 48.5% growth over 2014.
It’s no wonder then that Disney would go to such length to promote the Star Wars franchise to Chinese audiences. Star Wars: The Force Awakens flies into theaters on December 18, 2015.